Betting on sports is something that has been on the rise for the past few years and this has led to major changes within the sports themselves. Sports bet sponsors and widespread television coverage has led to changes in rules and the ways in which players behave, while the betting has increased fan involvement in the sports.

When it comes to the money flowing in through television coverage, from corporate sponsorship or sports betting, there is no question that the English Premier League is leading the way. This league is currently broadcast live on television throughout no less than 212 different countries and on more than 80 networks – with the inevitable result that people all over the world are knowledgeable enough about the games and the teams to be able to place bets on them. This means the EPL generates more money for itself and industries like the gaming one than any other league in the world right now.

Indeed, even those apps that are connected to football and to betting on it are increasing all the time – in terms of the numbers using them, the variety available and those investing money in them. Alongside the sports betting apps and sites there are complementary sites offering odds and tips on which sides to bet on for the various football league championships. The sports betting sites and apps have now reached the same level as the casino sites and apps when it comes to the user numbers and the amounts of money being invested.

For this reason, online and mobile casino sites have been watching this growth with considerable interest and have responded by adding sports betting options to their existing casino games – so that they can capitalise on the demand for betting on sports like football online. They have also sought to exploit this new market in more innovative ways, such as by producing casino games with a sporting theme – for example football themed slot games like Soccer Safari and roulette games boasting a football flavour. Online casino comparison sites like Casinoonline.co.nz will also allow players to compare such games from various providers. This is proving to be extremely successful at pleasing both established online casino fans and sports betting fans looking for something a little different.

Sports betting is clearly on the increase and is well on the way to becoming part of the regular lives of football fans. Furthermore, casinos are proving smart in tailoring their offer to the tastes of these sports betting fans through themed games.

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